Wednesday, November 28, 2012

License Aggreement and User Experiance

To companies that use licensing agreements with their consumer customers:
Do you and the lawyers that write these agreements realize that the first instinct of customers when presented with this agreements is that you are trying to take away their rights?
Do you realize that if you include a forced arbitration clause that it says "We are so confident in our incompetence that we wish to prevent ourselves from being legally responsible for our actions."?

These agreements leave the customer with a negative impression of the company and after seeing one they are looking for an excuse to hate the brand. 
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