One way companies are responding to the down turn if to offer better service to retain and attract customers. E-Trade has responded that way with a letter from the CEO, that contains service improvements like the following:
Substantial product and service improvements were made this past quarter, and the brokerage introduced new initiatives focused on making the online investing experience easier and more effective. For example:
There are more solutions to come this quarter — all intended to help customers become smarter, more engaged investors — including the MobilePro application for iPhoneTM introduced last week, and the upcoming Investor Resource Center and Online Advisor.
- Customer service phone support was increased to 24 hours per day, seven days a week.
- We tested an online chat service, to provide prospective customers with the opportunity to receive live online help to open a new account.
- New tools were introduced, designed to simplify the bond and fixed income mutual fund selection and investment process, thereby helping customers make more informed fixed income investment decisions.